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Simply put, any business with an IT department
needs to be making sure that their personnel are
both trained and certified in one or more cloud
computing disciplines. Those that emphasize this
type of education will find themselves positioned to
take advantage of their capabilities and technological
gains. Conversely, those businesses that are content
to wait will face much more stringent competition
and will have to deal with being constantly “out of the
(technological) loop”.
Microsoft seems to be completely sold on the notion
that cloud computing is not only here to stay, but that
it is a type of infrastructure that should be used to
replace virtually everything, from networking and IT
to stand-alone software and even physical hardware
(through virtualization).
The stratagem, it seems, is to wane consumers off
of receiving or expecting full software licensing
purchases. Their recent move to reshape Microsoft
Office into a bona fide cloud-based subscription
service is a clear evidence of that. Office is (and has
historically been) Microsoft’s most popular product
according to their own statistics. In other words, what
they do with Office should be viewed as “very telling”
of both their current and future business strategy.
There’s simply no debating that this move toward
redesigning their product line and shifting their focus
toward cloud computing is indicative of some larger
plan. After all, why break the status quo if you’re
already a market leader? Something tells me that they
didn’t institute this kind of plan because they were
bored; it is undoubtedly part of some much larger
tactic which we will most likely soon discover. We
already know that an MS Office-based subscription
service would allow them to deliver some exciting new
features to customers, but at the expense of regularly
occurring subscription service costs, of course.
What remains to be seen is how the average consumer
is going to handle this notion of what amounts to
“renting” their own software. If the public embraces
this new notion, then MS will find themselves at
the forefront of an entirely new set of profitable
possibilities. However, if they falter here, it will be a
sure sign that consumers are not willing to embrace
the subscription concept in its current form and that it
will require some type of dramatic revision.
But it should be noted that Microsoft has already
experienced some notable successes in the cloud
computing field. Perhaps MS perceives these triumphs
(in the cloud market) to be indicative of some type of
safe-haven which they can run to? From all outwardly
appearances, this certainly seems to be the case.
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