Page 11 - Magazine.indt

How will gamifcation afect our lives in the future? Companies are already applying gamifcation to all sorts of industries. Here are some industry-wide examples that will emerge in the coming years:

Games are already transforming the way we learn. Reading textbooks and listening to lectures will be enhanced, and in some cases replaced, with games that allow students to directly experience the topic they are trying to learn. Instead of reading about business, run an actual business in a game or simulation. Instead of reading about rocket science, build a simulated rocket and send it into virtual space.

On-the-Job Training Employees make mistakes. New employees make even more. Employee training will be accelerated with the use of simulation. Games and simulations enable people to learn faster and make mistakes in a risk-free environment instead of on the job. And, employees

e o p

a y r h l e

based on performance. If you don’t like what you see, you now have the information to change it - before it’s too late. Better for you. Better for the company.

Going to the doctor when something is wrong or for a periodic checkup will be replaced with a real time monitor of your health. You will earn rewards for inputting your health status, what you eat, and how you feel. And, you can watch your progress over time. Your fnancial health will be similar. Instead of the monotony of paying bills, saving a few dollars, and doing your taxes, you will earn rewards for making

good decisions while avoiding bad ones — in real time. You will be more conscious of how you spend your time and prioritize your activities. You will be more productive and self-aware.

Marketing

Advergaming has been hot for many years now, and social gaming has exploded. Integrating the consumer (that’s you) into advertising and brand-building through personal rewards earned during gameplay or related activity is becoming more commonplace and will ultimately change advertising and consumer trend forecasting as we know it.

The world has already seen the power of globalization and social networking facilitate the toppling of long-standing political regimes. The ability to instantly share information and harness the infuence and intelligence of crowds is now upon us. Imagine if the masses can be organized and infuenced with real-

e n p