Page 6
A
company blog can help your business achieve
greater online visibility and improve the way you
communicate with your current and potential
customers. Success of a blog depends upon many
variables. One of them that can never be overstated is
the quality of content. Authentic articles that deliver
fresh and informative topics can generate loyal
readership.
Even though relevant content can bring some success
in the search engines, it is only one piece of the
puzzle. If you consider that there are hundreds or
even thousands of potential customers using Search
Engines to fnd the type of products/services that
you are ofering, optimizing your blog will play an
important part in helping them locate you. This means
that you need to implement On-Page SEO tactics to
help improve your ranking and increase both quantity
and quality of trafc.
To get your posts ranked high for your targeted
keywords and boost the success of your blog, you
need to go by the following best practice SEO rules
and guidelines for optimizing your blog content.
Determine Keywords
Identifying a set of most relevant keywords for
your blog is the most important part of your SEO
campaign. Performing a keyword research will help
you determine and optimize the right set of keywords.
With the help of tools such as Google Adwords
Keyword Tool you can check the popularity of your
chosen search phrases and get suggestions that may
work better for your blog.
Smart Use of Hyperlinks
Search Engines will place a higher value on your
blog if it contains optimized links to your previous
posts. Using your primary keywords in the anchor
text of these links is highly recommended assearch
engines use them to crawl your pages. Linking to
previous posts also benefts your readers providing
them with more resources on the topic they are
interested in. When it comes to hyperlinks density, it
is recommended to have one hyperlink per paragraph
of text.
Best SEO
Practices fo
Optimizing
Your Blog
Vahid Razavi