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Another important note that you should keep in mind
when it comes to internal linking is the form in which
the link is presented. Avoid using„click here” as your
link phrase and try to use a description of the content
you are linking to as a part of sentence.
Title Tag Optimization
The title tag appears as the clickable link in search
engine result pages and it may just be the most
important place to use your targeted keywords. You
should make sure that your article titles are optimized
and efective as it will help you achieve higher
rankings and inspire potential customers to click on
it and visit your blog. Ensuring that your entire title
shows up in the search result can improve a click-
through rate, so try to keep it under 72 characters.
Add Tags And Categories to Blog
Posts
Tags are very helpful in organizing the content of
your blog so that your readers can easily fnd what
they are looking for. It also makes it easier for search
engine robots to crawl your blog. One thing you
should be aware of is that a large number of tags per
post can get you penalized by Google as it is may be
considered as an attempt to trick the search engine.
To avoid being penalized, keep the number of tags up
to fve for each post.
Adding the right categories for your posts is also very
important for helping visitors better navigate through
your content. Proper categorization also helps to
improve your search engine rankings.
Optimize Meta Description Tag
Meta description tag is the description that appears
in the search results just below the title tag and its
length should not exceed 160 characters. It is a unique
summary of your post that should contain the primary
keyword, ideally toward the beginning, to get good
response from search engines. This content snippet is
what will engage visitors to go to your blog for more
information.
Optimize Content of Blog Posts
When writing posts your primary focus should be
on your readers. With SEO as a priority, your post
will seem unnatural. Writing articles that are relevant
to the reader and rich with keywords is a winning
combination. Including keywords in the body of your
post, with the emphasis on the frst paragraphs, will
increase your chances of achieving higher search
engine rankings. Be careful not to go overboard with
keyword placement as search engines may interpret
your post as keyword stufng. The content of each
of your blog posts should be developed around your
primary key phrases.
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