BIG DATA?
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Radical customization, constant experimentation,
and novel business models will be new hallmarks of
competition as companies capture and analyze huge
volumes of data. Here’s what you should know.
Five big questions about big data
In this article, we outline important ways big data
could change competition: by transforming processes,
altering corporate ecosystems, and facilitating
innovation. We’ve organized the discussion around
fve questions we think all senior executives should be
asking themselves today.
Are you ready
for the era of
Brad Brown, Michael Chui, and James Manyika
Photo by: Jerry Bernard