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If there’s one thing you can count on, it’s that
we’re going to continue to see extremely large
amounts of data being collected from every
direction on a daily basis. Likewise, the over-
all amount of data being compiled daily is only
going to increase. Whether we’re talking about
the private or public sectors, individuals or busi-
nesses, there is a corresponding pool of data
which must be dealt with.
B
ut simply devising storage solutions for
all this data is only half of the story. The
difficult part is actually obtaining (or
extracting) valuable information/intelligence
from the said data pools. This goal of using BIG
data inawaythat increases itsoverallusefulness is
entirely dependent on organization and
analysis tools, many of which are currently under
development.
B
usinesses and larger organizations see
the inherent value in devising better sys-
tems for managing BIG data, largely be-
cause they have been using consumer data to
create better sales strategies for a long time
now. Simply put, there is a lot of evidence out
there that proves just how valuable BIG data
analysis actually is and even how it might be
used to help companies increase sales and stop
profit losses. But what’s even more obvious is
that BIG data is going to continue to be accumu-
lated anyway (regardless of whether or not it is
used in any meaningful way), so there exists an
opportunity to transform something which is
essentially limitless into a means of generating
useful information/profits.
T
his of course leads us to the realization
that it will be the IT personnel who will ul-
timately be tasked with implementing big
data strategies and analysis. The question is, are
you, as a current or future IT employee, prepared
for the challenges posted by BIG data? At this
point in time, many IT professionals simply aren’t
as well prepared for a move toward utilization
of BIG data, which is great news for those who
are intrepid enough to make their own prepara-
tions. A complete certification course covering
BIG data management is a simple and affordable
way to introduce yourself (and your entire or-
ganization) to the benefits of this emerging sec-
tor which is absolutely bursting with potential.
S
till not convinced? Here is a quote from a
report conducted by the McKinsey Global
Institute:
“
By 2018, the United States alone could
face a shortage of 140,000 to 190,000 peo-
ple with deep analytical skills as well as 1.5
million managers and analysts with the know-
how to use the analysis of big data to make
effective decisions.”
I
n other words, we currently don’t have any-
where near the amount of BIG data specialists
/ analysts that we need in this particular sec-
tor (right now). Regardless of what facet of the
IT industry you are entering and/or specializing
in, having some training (and even better, cer-
tification) in this burgeoning growth sector will
not only ensure your ultimate employability, but
also promote additional success.
A
nother hidden factor (in the explosion of
BIG data onto the IT scene) is the increased
competition that’s going to result from its
use. For example, if BIG data is used to more in-
timately highlight specific consumer traits and
target demographics, less time can be spent on
useless promotion. Likewise, if businesses are
able to pinpoint their consumer bases for certain
products, they can also more easily predict their
desires. Or, to put it another way, a company can
effectively target an audience for a new service/
product that’s on the drawing board well in ad-
vance of its actual production and release. Natu-
rally, once it becomes common knowledge that
BIG data analysis can be used in any number of
ways to build an organization, everyone is going
to want “in” on it (in reality, this is already happen-
ing to a large extent).
A
side from actually trying to increase
sales, one of the best ways to spur
growth is in risk avoidance. BIG data will
undoubtedly bring a whole new way of
looking at and addressing risk avoidance to the
forefront (and it will be up to IT personnel, in most
cases, to spearhead this sort of development).
Understandably, this will create more important
responsibilities for IT workers, which will likely
translate into larger salaries (for those with the
proper training and knowledge).
Why BIG data might soon play a central role in most
IT careers
BIG DATA features as one of our
first Core Series programs.
http://store.theartofservice.com/certification-kits/core-it-courses/big-data-
complete-certification-kit.html
“
“
By 2018 the US could face a
shortage of 140,000 people
with deep analytical skills
Brad Andrews